Developed by women, for women

we’re vital force. Built stronger.

At the heart of Vital Force is the relentless pursuit of excellence in women's fitness wear. Our commitment extends uniquely to the dynamic communities of powerlifters and weightlifters, where the essence of moving the barbell defines our brand. Tailored for those who embrace the intensity of these disciplines, our specialized apparel is made to elevate the experience of every lift, every rep, and every pursuit of greatness. Owned by women and driven by passion, Vital Force is dedicated to empowering women on their journey to strength and confidence through elite performance wear.

We’re a woman-owned company that believes in STRENGTH through MOVEMENT

coming soon

meet the founder

Welcome to Vital Force, where strength meets style, and empowerment is the heartbeat of our brand. Founded by the indomitable Luna Bruno, a renowned powerlifting champion and mother, Vital Force is not just a fitness apparel brand – it's a movement.

Luna Bruno, the visionary founder, brings a wealth of experience and a passion for empowering women through fitness. As a celebrated powerlifting champion, Luna understands the transformative power of strength, both physical and mental. Her journey from the lifting platform to the fashion arena is a testament to breaking boundaries and redefining expectations.

At the heart of Vital Force is Luna's commitment to fostering a community where every woman can embrace her strength and individuality. Our fitness apparel is more than just clothing; it's a statement of empowerment. Luna's philosophy, rooted in the relentless pursuit of progress, is woven into the fabric of our brand. Vital Force stands as a beacon of inclusivity, diversity, and strength. Luna's vision is to create not just clothing but a movement that celebrates the beauty of every body, inspiring confidence and self-expression.

INSPIRING STRENGTH and BUILDING community through elite athletic wear